Martin Spires was a record-breaking Salesman from 1976 through to 1983 in the United Kingdom. Graduating from the University of Keele, UK in 1976, he went straight into the world of selling. After spending 1 year in Africa conducting voluntary work, he joined the "Daily Mail" as a Sales Executive. In 1979 Martin then joined the "Graduate Group" rising to become Sales Director by the age of 26 running a sales force of 40 personnel.
In 1983, Martin Spires came to Singapore as Training Director for "Asian Sales Training" (a division of the Institue of International Research) based in Singapore and then Jakarta.
In 1984 Sales Development Programs Pte Ltd was incorporated with Martin as its Managing Director. Within the first 2 weeks of business training programs were successfully implemented for companies such as Black & Decker and Van der Horst. Recently Martin has incorporated a sister company, Sales Development Programs Ltd, in Auckland, New Zealand.
From 1984 to the present the customer reference list of Martin Spires reads like the Fortune 500 of Asia/Pacific. The customer base covers New Zealand, Australia, SE Asia, Indian sub continent, Europe, USA, Japan and China. Martin Spires is now a global Corporate Trainer with an extensive customer base in Europe and the USA.
Some of the companies who Martin Spires assists in the development of their Corporate Teams are:
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Martin Spires is now regarded as the most successful and experienced Sales, Customer Service and Presentation Skills Trainer in the entirety of the Pacific Region.
Background
Sales Development Programs Ltd was incorporated in Singapore in June 1984. The founder of the company was Martin Spires who is the principal trainer within the organization.
Martin had previously worked for another Singapore based sales training organization. Prior to that, he was the Sales Director for a major UK organization.
The company provides training solutions to assist its customers to:
- Ensure that the team present themselves as proactive problem solvers
- Present a consistently positive image of the organization to the customer
- Increase the strike ratio of the sales team
- Preserve margins
- Increase the confidence of the team
- Communicate value to their customers
- Cost justify the decision to purchase, specify or recommend solutions
- Build up and use negotiating leverage
- Implement outstanding presentations
- Ensure that the Trainers (in the event of a Train the Trainer Program) implement exciting and challenging training programs
In order to achieve these business objectives in measureable terms, Sales Development Programs Ltd provides training programs in the following areas:
- Value - Based Selling Skills
- Negotiating Skills
- Presentations Skills
- Customer Service Skills
- Key Account Management Skills
- Train the Trainer
Track Record
Over the 22 years Sales Development Programs Ltd has provided in-house training for a huge range of companies, such as:
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Martin Spires is now acknowledged as the leading Sales, Presentation & Customer Service Skills Trainer in the Asia Pacific.








